Nexara Trade Systems
Nexara
We replaced a fragmented brochure site and legacy inquiry forms with a credible, fast product surface that explains complex trade workflows in minutes — and converts.
Trust and clarity at enterprise deal size
Buyers were researching Nexara through PDFs, one-off decks, and a contact form that did not reflect the depth of the platform. Sales cycles stalled when procurement could not self-serve answers about compliance, routing, and integrations.
The product team needed a single narrative: what the platform does, who it is for, and how onboarding works — without exposing sensitive customer data or overpromising roadmap.
Performance and SEO were non-negotiable: paid and organic traffic had to land on pages that felt as fast as the internal tools the team had already invested in.
Evidence-led UX, modular storytelling, instrumentation first
We ran a focused audit of top drop-off URLs, sales call transcripts, and CRM stages. That produced a prioritized IA: sector landing pages, capability deep-dives, and a guided “evaluate fit” flow instead of a generic contact wall.
Design explored dense data displays early — wireframes used real CSV samples so stakeholders judged layouts against actual row counts and edge cases.
Analytics events, UTM schemas, and form validation were specified alongside Figma — not bolted on after launch.
We shipped a Next.js App Router experience with static marketing surfaces, server components for SEO-critical copy, and client islands only where interactivity mattered (calculators, comparison toggles, locale switcher).
A design system extension covered tables, filter chips, and empty states so marketing and product UI felt related — reducing cognitive jump when prospects became trial users.
CRM handoff was automated: qualified leads carry sector, company size, and declared integration needs into HubSpot with SLA-friendly routing rules the revops team could edit.
Deliverables
- Information architecture + UX flows (Figma, annotated)
- High-fidelity UI system for marketing + light app chrome
- Next.js front end, CMS hooks for legal and blog
- Analytics schema, event QA checklist, CRO experiment backlog
- Launch playbook: SEO checks, redirect map, performance budget
Outcomes
- Sales-enablement pages cut repetitive discovery calls by surfacing integration and security posture up front.
- Paid landing Quality Score improved after faster LCP and clearer above-the-fold value props.
- Marketing and product share tokens and motion specs — faster iteration on seasonal campaigns.
Discovery & IA
Weeks 1–3Stakeholder workshops, analytics review, sitemap, and wireframes for critical paths.
Design & prototyping
Weeks 4–7Visual system, responsive layouts, clickable prototype for sales dry-runs.
Build & CMS
Weeks 8–11Next.js implementation, content migration, redirect handling, form + CRM integration.
Launch & optimize
Weeks 12–14Performance pass, accessibility fixes, experiment instrumentation, handoff docs.
Client voice
“The Codra treated our sales motion as part of the product. We finally have a site that our enterprise buyers actually use before they get on a call.”
Related case studies.
Scope was the public marketing and evaluation layer plus shared chrome tokens. Core logistics TMS work stayed with the client team; we documented APIs and design tokens for future alignment.
We compared HubSpot qualified lead volume in a 90-day post-launch window against the same calendar period the prior year, normalized for media spend. Definitions were agreed with revops before launch.
Want outcomes like Nexara? Let's map your milestone.
Book a call