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05 · Ecommerce

Ecommerce

Stores that sell: fast storefronts, clean checkout, and integrations that scale with catalog complexity.

Ecommerce launch and fulfillment readiness
Checkout, ops, and analytics wired together.
1.2s
P75 LCP goal
on key landing + PLP templates
40+
Payment paths
tested edge cases in checkout
360°
Attribution
server + client events where needed
Overview

We launch and extend Shopify and WooCommerce stores, and build headless commerce fronts when you need full control over UX and performance.

Checkout and post-purchase flows get the same rigor as marketing pages: tracking, trust signals, and CRO-minded iteration.

Campaign spikes are planned: inventory sync, cart abandonment flows, and payment retries so Black Friday is a revenue event — not a fire drill.

Ecommerce UX and merchandising planning
Merchandising

Collections, search, and PDPs that convert

We structure metafields and filters so merchandisers can run promos without developer tickets for every badge or sort order.

Search gets synonyms, redirects for zero-result queries, and analytics on click-through so you improve taxonomy with data.

High-traffic commerce-grade web experience
Headless path

Next.js storefronts when Shopify Online Store 2.0 is not enough

We connect Storefront API, cart, and customer accounts with SSR for SEO on long-tail collections.

Edge caching and image pipelines keep global shoppers on fast pages without sacrificing admin simplicity for your team.

How we run it

Phases you can track in demos and invoices.

See global process
01

Catalog audit

SKUs, options, shipping zones, tax, and ERP touchpoints.

02

UX & CRO

PDP templates, cart drawer, trust modules, and upsell rules.

03

Integrations

Payments, fulfillment, email, loyalty, and pixels.

04

Launch playbook

Load test checklist, monitoring, and rollback for theme deploys.

Tools & platforms

We meet you where your stack already lives — then standardize the pieces that reduce risk (CI, previews, observability). Below is a typical palette for this lane; exact tools are confirmed in discovery.

ShopifyHydrogenWooCommerceStripeKlaviyoSegmentGA4Shopify FlowMetafields
On the ground
Commerce strategy session
Store build and integration work
Subscription and payment flows reference
Related work

Momentum in adjacent launches.

All case studies

What we deliver

  • Theme or headless storefront implementation against your platform
  • Product, collection, and search UX tuned for conversion
  • Payments, tax, shipping, and email/automation integrations
  • Analytics, pixel, and server-side event setup where applicable

What you get out of it

  • Stable operations during campaigns and traffic spikes
  • Clear merchandising workflow for your team
  • Metrics that tie ad spend to purchase, not just clicks
FAQ

If your team lives in the admin and SEO is standard, Online Store 2.0 wins. Headless when you need bespoke UX, multi-region performance, or a shared design system with a separate marketing site.

Yes, with redirects, customer password strategy, and order history policy agreed upfront.

With Recharge, Stripe Billing, or native Shopify subscriptions depending on your catalog and dunning needs.

Markets, duties, currency display, and localized payment methods are scoped per region so you do not ship a broken checkout.

Ready to scope ecommerce for your product or team?

Book a call