Branding agency for startups: sharp from favicon to billboard.
Branding that looks sharp from favicon to billboard.
THE CODRA is a branding agency for startups. We build identity, logo systems and brand guidelines that hold together everywhere your company shows up: your site, your product, your pitch deck and your social profiles. Fixed price, one senior team.
Brand strategy workshop
Good branding starts with decisions, not decoration. In a working session with you, we agree:
- Who you’re for and what they care about
- What you do better than the alternatives
- How the brand should sound and feel
You leave with a clear direction to design against, so every choice that follows has a reason.
Logo and identity system
A logo on its own isn’t enough. We design a system:
- A primary logo and the variations you’ll actually need
- Marks that work at favicon size and at billboard size
- Rules for spacing, colour use and what not to do
That way the brand stays recognisable whether it’s on a website, an invoice or a poster.
Colour, typography and brand guidelines
We choose your colours and typefaces, then write them up in brand guidelines your team can follow without asking us. Good guidelines cover:
- Logo use and clear space
- Colour palette
- Typography
- Tone of voice
- Examples of the brand in use
If you’ve been searching for a startup branding package, this is what ours is made of.
Brand identity vs logo: what you actually need
A logo is a mark. A brand identity is the whole system around it: colours, type, voice, imagery and the rules for using them together.
If you’re launching and need something fast, a logo with basic guidelines may be enough. If you’ll have a website, a product, ads and a team all producing material, you need an identity so it all looks like one company.
We’ll recommend the smaller option if it’s all you need. Read more in brand identity vs logo: what a startup actually needs.
Brand and website from one team
The same team that designs your brand can design and build the site, so the brand doesn’t get diluted in translation. See UI/UX design and web development. After launch, Care & Growth keeps everything consistent as you add pages and campaigns.
See branded projects in our work.
Questions, answered
Ask us something elseStrategy workshop, logo and identity system, colours and typography, brand guidelines and launch assets. The exact scope and price are fixed in your proposal before work starts.
It depends on scope, and we confirm the timeline in your proposal. We work in a weekly rhythm, and bigger projects run as weekly sprints.
Fixed price, agreed before work starts. Branding projects start at [PRICE]. Scope changes are quoted up front, never billed by the hour.
Yes. We start by looking at what’s working and what isn’t, then agree how far to go: a refresh or a full rebrand.
Let’s talk
Send the brief and we’ll reply with scope, price and a plan within a day.
Send a 5-minute brief. You get scope, price and timeline back within a day.